Blessed Records Tech Tips title card: Wizkid: How Starboy Took Afrobeats to the World
MusicBy the Blessed Records teamOctober 2026 · 5 min read
Key takeaways
  • Wizkid, born Ayodeji Ibrahim Balogun on 16 July 1990, grew up in the Ojuelegba area of Surulere, Lagos.
  • Made in Lagos (2020) and the song “Essence” with Tems helped bring Afrobeats to a wider world.
  • He shared a Grammy for Best Music Video as a credited artist on “Brown Skin Girl” with Beyoncé.

The short answer

Wizkid is one of the artists most closely linked with the worldwide rise of Afrobeats. Over more than a decade he has moved from teenage local hit-maker in Lagos to a headline act whose songs travel across continents. His calm, melodic voice, his mix of Afrobeats, R&B and dancehall, and his willingness to work with artists everywhere have made him a model for the new generation.

Early life in Ojuelegba

Wizkid was born Ayodeji Ibrahim Balogun on 16 July 1990 in the Ojuelegba area of Surulere, Lagos. He grew up in an interfaith household with many siblings, with a Christian mother and a Muslim father. He began recording as a child, around the age of eleven, and his early local fame led to his first album, Superstar (2011), which included the single “Holla at Your Boy”. Fans gave him the nickname “Starboy”, and he later named his own label Starboy Records.

Key albums

AlbumYearWhy it matters
Superstar2011His debut, which made him a national name
Ayo2014Included “Ojuelegba”, a song about his home area that became a signature hit
Sounds from the Other Side2017His international crossover project
Made in Lagos2020Reached number one on Billboard’s World Albums chart
More Love, Less Ego2022A softer, more personal follow-up

The breakthrough collaborations

  • “Essence” with Tems: from Made in Lagos, the song reached the Billboard Hot 100 and peaked at number 9, a landmark for Afrobeats.
  • “Brown Skin Girl”: Wizkid is a credited artist on this Beyoncé song, which won the Grammy for Best Music Video at the 2021 ceremony.
  • International partnerships: over the years he has worked with major global artists, which helped introduce Afrobeats to new audiences.

To see how these moments fit into a bigger movement, read how Afrobeats went global.

What makes his sound distinctive

  • A relaxed, melodic vocal style rather than a loud, forceful one.
  • A blend of Afrobeats with R&B, reggae and dancehall flavours.
  • Songs that sit comfortably in both Nigerian parties and international playlists.
  • Collaborations that respect each artist’s sound instead of copying it.

Influence on other artists

Wizkid is often credited, along with Davido and Burna Boy, with helping to open global doors for Nigerian pop. His success showed record labels, festivals and streaming services that African artists could carry full international careers. Younger stars such as Tems and Asake have worked with him, and his career is a regular reference point in discussions of how Afrobeats went global.

Lessons for independent artists

Career timeline

  1. 1990: born in Ojuelegba, Surulere, Lagos.
  2. 2010: becomes known in Nigeria with “Holla at Your Boy”.
  3. 2011: releases his debut album Superstar.
  4. 2016: features on Drake’s “One Dance”, which tops the Billboard Hot 100.
  5. 2017: releases Sounds from the Other Side with RCA.
  6. 2020: releases Made in Lagos, including “Essence” with Tems.
  7. 2021: shares a Grammy win for Beyoncé’s “Brown Skin Girl” music video.
  8. 2024: releases the album Morayo.

Where to start listening

  • “Ojuelegba” and “Jaiye Jaiye”: early songs that show his Lagos roots.
  • “One Dance” with Drake: the global breakthrough.
  • “Essence” with Tems: a gentle, romantic record that became a worldwide favourite.
  • Made in Lagos as a full album: the best single introduction to his sound.

Common questions

  • Is Wizkid the same as Starboy? Yes. Starboy is one of his nicknames and the name of his label, Starboy Entertainment.
  • Which album should I hear first? Many fans begin with Made in Lagos (2020), because it is smooth, melodic and contains “Essence”.
  • Why is he important for Afrobeats? His international collaborations and sold-out shows helped show the world that Afrobeats could fill big stages.

Quick facts

  • Born 16 July 1990 in Ojuelegba, Surulere, Lagos
  • Debut album Superstar in 2011
  • Made in Lagos (2020) topped Billboard’s World Albums chart
  • “Essence” with Tems peaked at number 9 on the Hot 100
  • Credited on Beyoncé’s Grammy-winning “Brown Skin Girl” video

Key points to remember

Wizkid’s story is one of steady growth from a Lagos neighbourhood to the world stage. Facts in this profile were checked against reference sources in October 2026. Chart positions, awards and release dates can change, so check official pages for the latest details. Compare other careers in our profiles of Davido and Burna Boy.

This guide is general information to help you decide and act with confidence. Features, prices and settings change, so confirm current details with your device maker or service provider before you act. Last reviewed October 2026. Read our editorial standards.

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